Podcasting is THE MOST POWERFUL way to connect with your prospective client in a meaningful and leveraged way. The
next best way to connect with your potential customer is face to face or on a call. But that doesn’t leverage your time, does it?
Here’s why podcasting is so influential: When someone listens to or watches your podcast, you literally get inside their head.
AND, they are CHOOSING to listen to you.
They are CHOOSING to spend their time with you.
They CHOOSE you because they have a challenge and you offer a solution.
Even if you get to spend time one on one with someone in a sales call or meeting, your prospect isn’t going to have the quality time
to get to know you, like you and trust you in the way a podcast allows.
I’ve had people jump out of aisles at grocery stores and declare ‘I LOVE YOU – I love your podcasts – thank you!!’. Does that ever happen after a sales meeting? Probably not. I’ve had people in airports or at events hear my voice and ask ‘Karen, is that you? You’re in my head all day long!’ Does that ever happen to you after a networking meeting?
No, of course not.
MOST BUSINESS PEOPLE FAIL TO GET ACROSS THEIR MESSAGE IN A PERSONAL AND MEANINGFUL WAY
How do you do that in a few minutes of conversation and emails? It can be done, but for most of us, it feels pressured and slimy.
It doesn’t feel authentic.
For most people they don’t follow up on connections they make. They flub the sales call trying to convince the potential customer
that they can help. Or, they spend a lot of time on their website and social media hoping that someone will find them. Should I go on?
Here’s the good news: the failure of other business people to create a podcast is an opportunity for you. You see there are an estimated
one BILLION websites on the web and (at last count) around 250,000 podcasts on iTunes. Likely less than that for active podcasts. Plus, if you do a video podcast – you WILL stand out among your competitors. If you get a podcast up – you are in the minority and a ROCK STAR all at the same time!
Most people I talk to don’t know where to start when it comes to creating a podcast, even people who already have content and are tech-savvy.
People who aren’t tech-savvy especially get tied up in knots about starting a podcast. I’ve created something specifically for both groups in mind....